Privacy policy

Last updated: December 8, 2025

Pulse Mobility (“we”, “us”, “our”) operates this online store and website (the “Services”). This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit or use the Services, make a purchase, or communicate with us.

We act as the data controller for personal information collected through the Services.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you understand how we process your personal information.

1. Personal Information We Collect

We collect the following categories of personal information:

A. Information you provide directly

  • Name
  • Billing and shipping address
  • Phone number
  • Email address
  • Account login details
  • Order details, returns, and communication with customer support

B. Payment information

Processed securely by Shopify Payments or other payment processors. We do not store full card numbers.

C. Automatically collected information

  • IP address
  • Browser type
  • Device identifiers
  • Pages viewed and actions taken on the website
  • Cookies and similar technologies

D. Information from service providers

For example:

  • Shipping partners
  • Payment processors
  • Shopify analytics and fraud-prevention tools

2. Legal Bases for Processing

We process your personal information based on the following legal grounds:

  • Contractual necessity: To process payments, fulfil orders, provide customer support.
  • Legitimate interests: To improve our Services, prevent fraud, maintain website security.
  • Consent: For email marketing and optional cookies.
  • Legal obligation: Record-keeping, tax and accounting requirements.

3. How We Use Your Personal Information

We use your information to:

  • Process and deliver your orders
  • Manage your account
  • Provide customer service
  • Communicate order updates
  • Improve and maintain the website
  • Detect and prevent fraud
  • Send marketing communications when you have given consent
  • Provide personalised product suggestions

You may opt out of marketing at any time.

4. Cookies

We use:

  • Essential cookies: Required to operate the site
  • Analytics cookies: To understand website performance
  • Marketing cookies: Only activated with your consent in the UK

Your cookie preferences can be changed at any time via the cookie banner.

5. How We Share Your Personal Information

We may share information with:

  • Shopify 
  • Payment processors
  • Delivery partners 
  • Service providers

Shopify may act:

  • as our data processor for order fulfilment and store functionality, and
  • as an independent controller for certain analytics and fraud-prevention activities.

We do not sell personal information.

6. International Transfers

If personal information is transferred outside the UK, we use appropriate safeguards such as:

  • UK International Data Transfer Agreement (IDTA)
  • UK Addendum to EU Standard Contractual Clauses
  • Transfers to countries approved as providing adequate protection

7. Data Retention

We retain personal information only as long as necessary:

  • Order records: 6 years legal and tax obligations
  • Customer service messages: up to 2 years
  • Marketing information: until you withdraw consent
  • Account information: while your account remains active

8. Children’s Privacy

The Services are not intended for children under 13 years old.
We do not knowingly collect information from children.

9. Your Rights Under UK-GDPR

  • You have the right to:
  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your data
  • Request restriction of processing
  • Object to processing based on legitimate interests
  • Withdraw consent at any time for marketing or optional cookies
  • Request data portability
  • To exercise your rights, contact us at the details below.

10. Complaints

  • You may contact us at any time regarding concerns about data processing.
  • You also have the right to lodge a complaint with:
    Information Commissioner’s Office (ICO)
    https://ico.org.uk/

11. Changes to This Policy

  • We may update this Privacy Policy to reflect operational, legal, or regulatory changes. Updates will be posted with a revised “Last updated” date.

12. Contact Us


Pulse Mobility

Address: 36 Melrose Street, BRADFORD, BD7 3EW, United Kingdom

Business Registration Number: 11659807

Vat Number: GB 499462527

Phone: 0208 0047998

Email: contact@pulsemobility.co.uk

Opening Hours: Monday – Friday: 09:00 AM – 06:00 PM